Most web sites collect some sort of information about their visitors in order to gather statistics about how many visitors they get each month, what are the most and least popular pages on the web site, where there may be problems in serving certain pages to visitors, etc. In an effort to answer questions such as these, Waking Science also collects certain basic information about its visitors.
Please note, however, that Waking Science has no interest in personally identifying its users. This would be practically quite difficult, and quite an unnecessary task to accomplish anyway. The only thing that Waking Science is interested in is the overall statistics of its readership. Cumulative figures that provide a picture of visitor traffic to our site are vital in our efforts to attract advertisers — upon whose support the site depends — and to monitor how well our web server is keeping up with our ever-increasing readership.
Web Traffic Data Collection
So what information does Waking Science collect about its visitors? Each time someone visits the site, our web server logs a number of details — if they are available — including the IP address of the visitor’s computer and/or Internet service provider, the domain name and country of origin of that computer, its operating system, and the type of web browser being used.
Waking Science uses certain third-party web traffic analysis services, such as Google Analytics and Quantcast, which collect similar information. We also participate in certain web traffic services such as comScore, as part of web traffic reporting obligations to certain vendors and partners that may require such data in order to receive their services (e.g., news services that license content according to rates based on the number of visitors to our site).
Advertising-Related Data Collection
In addition, third-party advertising agencies that we work with may also collect certain information through the use of banner ads and other forms of advertising and advertising-related data collection. We use third-party advertising companies to serve ads when you visit our Web site. These companies may use information about your visits to this and other Web sites in order to provide advertisements about goods and services of interest to you.
Such information can include certain location data pertaining to a user, if such information is made available from GPS, Wi-FI, or cell phone tower data in accordance with whatever settings may allow for the collection of such data in the user’s web browser or cell phone. So, for example, a user may see ads of nearby businesses in the user’s locality, if a user’s browser has enabled location services and if an advertiser has the ability to target ads to users in certain geographical areas.
Third-Party Advertising Cookies
If you would like more information about advertising-related data collection practices and to know your choices about not having this information used by these companies, see: http://www.networkadvertising.org/choices/.
If you wish not to have anyone keep any records of your visit to our site, even though it is our policy not to personally identify individual users but only to gather overall cumulative information about our visitors, then we suggest that you use an anonymous web browsing service. Such services typically hide all information about particular users from web sites, which log visits from the anonymizing service instead of the users’ own computers.